Margin to Margin

Traditional illustration and hands-on production taught me a lasting respect for craft that's tactile. I started in this industry with the Pen Tool and a dream, long before Select>Subject existed. (Nailed it with that one, Adobe.) Over the past decade, I've built visual systems at every scale, from historic non-profit organizations and cultural activations to social media campaigns and earned media pitches.

That foundation shapes how I work to this day, design is a conversation, curiosity, and collaboration that's at its best when driven by an obsession to excite. Aesthetic is a tool like any other, wielded in service of the problem, immersing myself in a community before reaching for a style. Working from the outside in for every problem. Every inch of the canvas thought through, every user accounted for, every margin explored.

No single role expanded that craft like my time at The Zeiterion. Over eight years, I grew from their first in-house junior graphic designer to Lead Graphic Designer managing multiple creatives at the historic 1,200-seat performing arts center, responsible for the full design output of the institution: event print, social content, ADA wayfinding, season brochures, and specialized series campaigns.

Beyond the institution, I built brand identities for New Bedford cultural events including Viva Portugal and Shakespeare in New Bedford, and developed new visual systems for the Whaling Blues Fest and New Bedford Folk Festival. Brand identity, marketing materials, merchandise, and wayfinding for thousands of attendees.

When the theater went dark during COVID, I used the 18-month closure to lead a ground-up rebuild of zeiterion.org, overhauling the information architecture and building a scalable CMS to improve the patron experience and reduce tedium for our small team.

As the pandemic was winding down, I made the move to Brooklyn. The remote working environment allowed me to continue my work with institutions in Massachusetts while building new relationships with agencies like Taskforce in New York and beyond.

Everything I spent years learning about how to earn an audience's trust translated in more rooms than I imagined. The campaigns were bigger, the clients were national, but the work was asking the same question: how do you make someone feel like they aren't just in the room, but belong.

At Havas Formula, I joined the New Business Growth Team as Senior Designer, bringing systems-first thinking into high-stakes pitch work. My role was translating earned media strategy into visual concepts that win in the room. Pitch wins followed for McDonald's, Wayfair, Red Lobster, Revlon, and Swisher.

Within Havas Formula, I also worked with ATTN, the agency's creative content team. From developing brand content for JPMorganChase and Energizer to social campaigns for Wiley's Finest, Tanteo, and bb.q Chicken.

I finished my time at Havas leading visual refreshes for Havas Formula, Havas Red, and Havas Health PR. Three distinct agencies that needed to feel like a network without losing what made each one its own. It drew on everything that came before it, pulling together my history with each team, their individual character, and a shared commitment to quality that unified all three.

I'm looking for partners, not just projects. Whether it's a rebrand, a campaign, a design system, or the next chapter of your organization's story, I'd like to hear about it.

Every client on this roster started with a conversation. Let's start ours.