A core team was tasked to transition Havas Formula from a legacy PR firm into a modern Merged Media agency. As the group crafted a narrative to unify our earned, social, and experiential divisions, I led the charge to bring that evolution to life visually. Designing the new brand architecture required an equal focus on cross-departmental collaboration and education. I worked directly with internal teams during the rollout to build a dynamic toolkit that people across the agency felt empowered to actually use.