Margin to Margin

I led the visual direction for the digital presence of Wiley's Finest, a premium supplement brand built on decades of wild-caught sourcing, sustainability, and rigorous quality standards. The work spanned multiple campaigns including a full product launch for Relax Focus, and the overarching Better Balance campaign. This creative oversight brought cohesion to a complex feed of expert positioning and product marketing, proving that a supplement brand can be both highly educational and visually compelling.

Daniella Giannatiempo came to me to shape the brand identity for her new interior design practice. Her primary directive was to break from corporate polish and seek something inherently timeless. The system is anchored by a handcrafted brandmark that pairs with additional tactile assets and a warm palette named after the organic materials she uses daily. To ensure the venture could hit the ground running, we delivered robust pitch templates to beautifully frame her proposals.

Key art and marketing assets for Reverie Theatre Group's 2026 production of Hamlet, set in a modern Louisiana Baptist church on the brink of collapse. The "Holy Grunge" aesthetic we crafted grounds the medieval iconography with a gothic grime that is meant to unsettle and entice. Spanning theatrical posters, print mailers, and a teaser campaign, the design system builds a fresh visual palette for Shakespeare’s classic while acknowledging it just isn't Hamlet without a skull.

A core team was tasked to transition Havas Formula from a legacy PR firm into a modern Merged Media agency. As the group crafted a narrative to unify our earned, social, and experiential divisions, I led the charge to bring that evolution to life visually. Designing the new brand architecture required an equal focus on cross-departmental collaboration and education. I worked directly with internal teams during the rollout to build a dynamic toolkit that people across the agency felt empowered to actually use.

I developed a suite of bilingual consumer education infographics for JPMorganChase, designed for in-bank displays, digital screens, and social formats. Subjects spanned fraud prevention, financial literacy, and data visualization for Chase's DBA small business study. Beyond the layout architecture, a full library of custom iconography and illustrations was crafted to adhere to strict institutional guidelines while remaining highly accessible.