I developed a new brand identity for the New Bedford Folk Festival, giving the longstanding event a cohesive foundation for its next chapter. The 2019 festival brought that identity to life across a full weekend of music, food, and community in downtown New Bedford. Print and digital marketing introduced the lineup and drew a crowd. On-site signage, volunteer uniforms, and wayfinding helped audiences find their stage. Merchandise gave them a little of the weekend to bring home.