During my time at the Zeiterion Performing Arts Center, I developed event marketing for a calendar filled with a wide range of music, theatre, dance, comedy, and film. Each performance needed its own voice while remaining connected to the venue presenting it. Individual posters anchored a broader suite of deliverables for each event, extending across print, social, email, and digital advertising. The work balanced the character of each show with clear, consistent information, helping audiences discover a new artist or make plans to see a longtime favorite.