The Zeiterion Performing Arts Center presented a month long celebration of four blockbusters from across generations. Patrons escaped the heat once a week throughout the month of August to see these summer classics in the historic theatre.
The approach was to bring a warm vibrance that's evocative of the season. Since the movies being shown are from all across film's history there was an effort to establish a look that was anchored to those summer sun rays and less towards the nostalgia of one specific era. A custom type was used for the title, inspired by natural waves, classic Hollywood block lettering, and vintage ice cream shops, capturing all the elements that people love about summertime.
The approach was to bring a warm vibrance that's evocative of the season. Since the movies being shown are from all across film's history there was an effort to establish a look that was anchored to those summer sun rays and less towards the nostalgia of one specific era. A custom type was used for the title, inspired by natural waves, classic Hollywood block lettering, and vintage ice cream shops, capturing all the elements that people love about summertime.
Posters and digital assets were created to spread awareness for the series and market the individual showings of each film. These materials were distributed throughout the southcoast and across The Zeiterion's multiple social media platforms.
Posters and digital assets were created to spread awareness for the series and market the individual showings of each film. These materials were distributed throughout the southcoast and across The Zeiterion's multiple social media platforms.